Su Misura – Mission

Su Misura is Italian and means “made to measure”. Perhaps you recognise the root of the word, which is also part of the English word “measure”. The name was chosen because Su Misura is Italian in style. But more importantly, our style is based on the actual shirt measurements of more than 2,000 men. We believe that every shirt should fit as if it was made to measure. Su Misura.

Su Misura’s mission is to support you in your choice of being well-dressed at any time and for any occasion.

• When you’re working
• When your work drags on
• When you go home
• When you’re waiting in the airport
• When it’s Sunday
• When you’re having dinner
• When you’re at a party
• When you’re enjoying yourself with your family
• When you’re alone
• When you are living life

Therefore, you are always well-dressed in Su Misura

• Well-dressed: ALL our shirts are of exquisite quality and classic Italian design. You will be well-dressed in any Su Misura shirt.
• Always: If you order a shirt before 2 p.m. on a weekday, it will be sent the same day.
• Not just for special occasions: Our prices are such that you pay for the high quality of the shirt but not for all sorts of other things (you can only buy our shirts directly from us and not from retail outlets).

For example, you can take the detailed description of our shirts from this page, go into a clothing store and ask for a shirt of the same quality. If the store can supply a shirt comparable to Su Misura, you will experience the price difference as dramatic.

It is our ambition that all our shirts will be your favourite shirts. You know, those shirts you always choose first from your wardrobe.